1. Effective brochure designs
During the first part of our lesson, we learnt that there are 8 elements of an effective brochure design as stated below.
During the first part of our lesson, we learnt that there are 8 elements of an effective brochure design as stated below.
- Meets clients' needs
- Meets branding guidelines
- Has your "valuable input"
- Has an attention-grabbing cover using visuals or header
- Has strong images and graphics
- Clear and compelling content
- Unique selling point (UOP)
- Call to action
For our upcoming CA, I believe that it would be wise to concentrate on the design aspects such as having an attention-grabbing cover and having strong images and graphics. This is because we will be assessed through our design skills and the contents of the brochure have already been given.
The degree as to how presentable and nice a brochure is is subjective. However, there are certain guidelines which ensures that a corporate brochure is within acceptable range in terms of how it looks. For example, I think it is important to keep the brochure design simple and professional. To achieve this, the main theme of the brochure is important as it will influence the colour theme, fonts and pictures used.
The image above is an example of my personal favourite corporate brochure. It has a neat and defined layout. The colours red, white and black are the main colour theme, making it look professional. The content does not seem to chunky or wordy as they are separated into smaller paragraphs with pictures in between. This appeals to readers more as it does not look boring. However, I do not like red page where the font is white. This is because there is too much contrast and it might be difficult for readers to read.
The 8 elements shared drove me to consider the theme of my brochure carefully. Now, I am certain that I would like to keep my brochure design simple and neat. Although keeping a design to be simple and neat may sound easy, it is actually difficult as I need to think of a way to make it outstanding despite it being simple. This week's tutorial sure helped me a lot!
The degree as to how presentable and nice a brochure is is subjective. However, there are certain guidelines which ensures that a corporate brochure is within acceptable range in terms of how it looks. For example, I think it is important to keep the brochure design simple and professional. To achieve this, the main theme of the brochure is important as it will influence the colour theme, fonts and pictures used.
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| An example of a corporate brochure |
The 8 elements shared drove me to consider the theme of my brochure carefully. Now, I am certain that I would like to keep my brochure design simple and neat. Although keeping a design to be simple and neat may sound easy, it is actually difficult as I need to think of a way to make it outstanding despite it being simple. This week's tutorial sure helped me a lot!
2. Designing a travel brochure
I had some difficulties using this software along the way as it was our first time doing a whole brochure on this software. Today, we learnt how to import images to our brochure and to import a newly-added font. Initially, I had some difficulties importing the images at first because I could not fit the entire picture into the frame, hence half of the picture was gone. In the end, I realise there were two separate borders and guidelines for me to follow and that I could click to resize the picture to fit it in the frame.
This week's lesson was not content-heavy but I learnt a lot while going through the activity for the InDesign software. I realise that there are more things learnt and I got to jot down notes lest I forget what was thought! Initially, I did not jot down notes as I believed whatever has been practiced will not be forgotten. However, Ms Li Sar suggested that we take down notes and I realise how much it meant afterwards when I went home to try the software again!
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